10 Feb 2017 by Teodor Scorpan in Content Marketing

Regardless if you are a small business, or a multinational company, blogging should be integral to your online content marketing strategy.

  • Small businesses with blogs generate 126% more leads
  • Interesting content is one of the top 3 reasons people follow brands on social media
  • 81% of US consumers trust advice and information from blogs
  • Companies that blog have 97% more inbound links
  • B2B marketers using blogs generate 67% more leads
  • Websites with blogs have 434% more indexed pages
  • 60% of consumers feel a company’s positivity after reading the content on their site

Increase SEO

The major search engines are focusing on creating the best possible user experience, which means sites that offer relevant information stand to gain the most visibility. Investing in original, quality content creation is essential to SEO success in the current search climate.

Blogging regularly about your business, industry, product, service, or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

The top 3 factors affecting you standing on Google Ranking are Links, Content, and RankBrain. We’ll talk about Google’s RankBrain in an upcoming article.

Content converts search visitors

According to Brafton:

  • 52% of consumers say blogs have impacted their purchase decision
  • 42% of consumers look to articles and blogs for info about potential purchases
  • 61% of consumers are more likely to purchase goods or services from businesses that offer custom content
  • 60% of business decision makers say branded content helps them make better product decisions

Spread your content on social media platforms

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Make the blog on your website a part of the foundation for all of your social media platforms. There are other important parts to a good foundation, these are YouTube Videos, Podcasts, Media Articles, and Books which we are going to talk about in our upcoming articles.

Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites.

Make social media share buttons available on every article, and create content that people want to share, you can find more helpful information in this article.

Position your brand as an industry leader

Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.

If you are in B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need.

Your customers additionally benefit from the learning you provide them.

Develop better customer relationships

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

Make yourself easily available to your clients. Add this totally free website live chat widget Tawk or differentiate yourself from others by having a WhatsApp or Viber number available for clients to contact you.

Tags: Content Blog