10 Feb 2017 by Teodor Scorpan in Content Marketing

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Even as a big business you must incorporate YouTube as part of your content strategy.

Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.

Tap into YouTube’s huge traffic

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

YouTube has become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

Creating content on YouTube will help get found on Google

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

By utilizing YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website. The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searchers click on the first 10 organic results.

Use YouTube to increase the authority of your website

Get other website owners to embed your videos on their websites. Every time someone embeds your video in their website, it counts as a vote in favor of your video. The more people who embed your video, the higher it will rank in the search results.

Associate your domain name with your YouTube channel. It will tell YouTube that you are the official representation of your brand on YouTube. This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

Get your videos shared on social media platforms. Social media metrics are a factor taken into consideration by Google when ranking pages. High-quality videos with high sharing rate signal to Google that you are producing content that is valuable to your target audience.

Grow Your Audience Worldwide

This is one of the biggest benefits of using YouTube for business. Consistently creating video content opens the door to new visitors who would never come across your business any other way. Through YouTube, you can reach a worldwide audience even if you only speak one language.

If you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge English-speaking markets (30% of all YouTube views) if you can’t write or produce excellent content.

Research now shows that videos with closed-captions receive 4% more views and subscribers than those without. 80% of people who prefer to watch video with closed-captions enabled don’t have hearing impairments.

Target Your Audience with AdWords for Video

With Google AdWords for Video, you can get laser-focused access to your audience by advertising on videos your audience are more likely to watch and search for.

The biggest advantage of AdWords for Video is that you’ll only pay for engaged views.

An engaged view occurs when a viewer watches your ad for at least 30 seconds. In other words, if your video ad is skipped, you won’t pay anything.

The biggest benefit of AdWords for Video is the potential to grow your audience through ‘earned views’.

These views are free and are earned when someone who chooses to watch your video ad, then goes on to watch one or more videos on your YouTube channel within a 7-day period. If someone watches 2-4 videos on your YouTube channel, they are far more likely to subscribe to your YouTube channel.

If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to grow.

Find out more ways to get in touch with your audience in our previous articles Why blogging is import? How to use publications as part of your content strategy? and Why use podcasts for content marketing?

Tags: Content YouTube