Remarketing is a tactic that lets you advertise to people who have visited your website. Remarketing on Facebook helps boost conversions and lowers the overall cost per conversion.

However, the biggest advantage of remarketing is that you’re only showing your ad to people who are genuinely interested in your product. You can remarket to people who have visited your website, but haven’t purchased yet; customers who have completed a sale; and people who may not know about your product, but are likely to be interested in it.

What are the benefits of Facebook Remarketing?

Advertisers who use remarketing get awesome ROI, because usually they get traffic to website from another source(not Facebook) and advertise just to the relevant audience(on Facebook), therefore they get a much lower cost per conversion.

If someone has already visited your site or engaged with your app, the chances of them interacting with your ad and purchasing from your brand are much higher than if they saw your brand for the first time on Facebook. Statistics show that Facebook remarketing ads get 3X the engagement then regular Facebook ads!

How to start remarketing?

Here are the steps to enable remarketing on your website:

  1. You place a code on your website
  2. People who visit your website get flagged
  3. A custom audience is created from that people
  4. When you create next ad on Facebook you may choose to use “Custom Audience”

What is a Custom Audience?

In a Custom Audience you can use email addresses, phone numbers, Facebook user IDs or app user IDs to create audiences that you’d like to show your adverts to. Using Facebook Power Editor you can create 4 types of different audiences:

  1. Customer file – you can use your own file to upload one or more kinds of customer information, or import email addresses directly from MailChimp
  2. Website traffic by using Facebook pixel to build a Custom Audience of people who have taken actions on your website.
  3. App Activity – custom audience with people who take specific actions in your app – like reaching a specific level in a game, adding items to their cart or rating your app(by using Facebook SDK for iOS, Android or Facebook Canvas).
  4. Engagement on Facebook – allow you to reach people who have previously interacted with your content on Facebook.

What are other powerful ways to empower my ads?

You probably heard about lookalike audiences. Lookalike audiences allow you to clone a relevant audience to expand your reach to an entirely new set of leads. This is an incredibly powerful way to expand your reach and find an untapped audience.

You can create a lookalike audience using “Custom Audiences”! So, lets suppose you have an audience that already converted by downloading an e-book or subscribing to your blog. You know this list is “in-market,” and perhaps you’ve already converted them and need to find new opportunities. By layering lookalike audiences on top of your custom audience Facebook will find leads that are similar in makeup and likely to be interested in your products or offerings.

Tags: Advertising Facebook Instagram